Successful international marketing starts with globally oriented managers who are well informed on international business strategies and practices. IMIS can provide training programs, workshops and seminars for your managers, and can also help you locate international talent. IMIS organized the International Business Academy in 1998 as a joint program of Georgia State University, Georgia Tech and the Metro Atlanta Chamber of Commerce. The concept of the international business academy has been introduced in Dallas, Athens and other cities around the world.
A major thrust of the courses is a comparative analysis of the culture and the environment which impact on business. The teaching methodology consists of lectures, case studies, and IT methods, including the use of computer software for analyzing and forecasting global markets for products and services. IMIS was a pioneer in the development of computer systems and software for the computerization of international trade transactions. These services were recognized in the awards by the World Trade and Success magazines.
Deng Xiaoping, the paramount leader of China, succeeded in opening trade and investment opportunities in China with foreign countries, at the invitation of President Jimmy Carter, Deng Xiaoping visited Washington and Atlanta, promoting better relations between the two countries. As a follow-up, ChinaTech was established in 1978 by a group of professors and alumni of Georgia Tech and other universities to promote business and academic exchanges with the China Association of Science and Technology. ChinaTech established the first international communications conference in Beijing and contributed to better economic relations between the two countries.